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The Edinburgh Reporter met Esther earlier today who is single-handedly running a campaign to get as many selfies with celebrities here in Edinburgh as she can. But these have a real purpose. There is a great white shark involved.

FIN is a soft shark on a mission to spread awareness of the catastrophic decline in shark populations due to overfishing and finning.

Here she explains more:

The Edinburgh Reporter News from Phyllis Stephen on Vimeo.

If you would like to meet Esther to get a hug from a shark then send her a tweet.

Look who she’s captured so far!