Police are appealing for witnesses following an armed robbery at Laing the jeweller on Frederick Street around 9:30am today.
A man entered the premises with a handgun and made off with a number of high value items.
No members of staff were injured.
The man fled from the scene on foot along Rose Street and into Hanover Street where he entered a private hire car and was driven to the Pilton area of Edinburgh.
He was last seen when he got out of the vehicle in Pilton Drive North at its junction with Royston Mains Crescent
He is described as male, white, early 30s, 5ft 10inches tall, wearing a dark padded hooded jacket, blue trousers, blue and white scarf, and carrying a black and white rucksack.
Anyone who can assist police with their ongoing enquiries is asked to come forward.
Detective Sergeant Raymond Gray said: “This robbery left the staff badly shaken but thankfully unhurt.
“We are keen to hear from anyone who may have seen the man, or has information about the crime, so that we can trace him as soon as possible.
“I would ask those with information to contact police immediately on 101.”
John graduated from Telford College in 2010 with an HNC in Practical Journalism and since then he worked for the North Edinburgh News, The Southern Reporter, the Irish News Review and The Edinburgh Reporter. In addition he has been published in the Edinburgh Evening News and the Hibernian FC Programme.