Hibs have unveiled this season’s home and away strips for season 2019/20.
The jerseys will display the logo of the Hibernian Community Foundation on the front.
In the last three years alone, the Foundation has invested £1.2 million in improving the lives of some of the most disadvantaged people in our community through its programmes and activities – ranging from community football to alcohol awareness.
The decision was taken as the club sought to find the right brand to put on our shirts.
All fans will have the chance to purchase their strips with or without the Hibernian Community Foundation logo, but if fans opt to pay to have the logo then every penny of profit from the transferred branding will go straight to the Hibernian Community Foundation to support their work in the community.
In addition, Hibs have also launched the optional Kit For Kids add-on, which lets fans donate a kit to those who may otherwise not be able to afford one.
Hibernian Chief Executive Leeann Dempster – who also serves as a Director for the Hibernian Community Foundation – is delighted to have reinforced a partnership that can enhance efforts to tackle a multitude of issues.
Shesaid: “We’ve had Marathonbet on the front of the shirt for a number of years now. They decided not to progress with that and I think it was the right time for them and us, to be honest.
“We decided to go into the market for a sponsor. In terms of the sponsors we were talking to, I think that environment is changing quite a lot but we had a couple of genuine offers.
“Then we had the opportunity to talk to the Hibernian Community Foundation and really bring them into the fold, closer to the club and everything associated with that. The more we started to talk to them, the more appealing it became.
“We really want to celebrate their vibrancy within the community. They’re a massively important part of the community at Hibernian and we want to talk about them more.
“With respect to the football budget, it is never going to be impacted by these decisions. Paul and his team will continue to get very strong support from the club, as they always do.
“Not one penny will be lost to him from this decision.
“I actually think it will encourage everyone to look forward to buying the strip, wearing it and supporting the Foundation throughout their different campaigns.”
Charlie Bennett, Chief Executive of Officer of the Hibernian Community Foundation, added: “We are genuinely delighted to be able to strengthen our partnership with the club.
“Those of us who work with the Hibernian Community Foundation see the issues that impact on people in the area every single day but also the power that a community pulling in the same direction has to change things for the better.
“Football can be a real force for good. Hibernian Football Club has always had a strong social conscience and we are proud to be playing our part in taking that to the next level.”
The home strip is available NOW online and will be in the Clubstore from 9am on Saturday 22 June, while the club will confirm the launch date of the striking purple away strip in the coming days.
John graduated from Telford College in 2010 with an HNC in Practical Journalism and since then he worked for the North Edinburgh News, The Southern Reporter, the Irish News Review and The Edinburgh Reporter. In addition he has been published in the Edinburgh Evening News and the Hibernian FC Programme.
