More women and girls across Scotland are being encouraged to get involved in sport during an awareness-raising week from 1 to 8 October.
It will build on recent success stories – such as the women’s national football team’s qualification for its first major tournament this summer – to promote the benefits of a more active lifestyle.
A Women and Girls Advisory Board – made up of key leaders from the world of women’s sport, business and media – will offer independent advice to support the Scottish Government’s work.
Sport Minister Aileen Campbell said: “Research shows that sport improves health and well-being, leads to improved self-esteem and, at the elite level, gives everyone something to cheer for as our stars excel on the international stage.
“These initiatives will help us to increase female participation in all areas of Scottish sport and support our work to transform public perceptions.
“There is much to be proud of, but I am conscious that we must do more to increase sporting participation among women and girls and to build awareness around the successes we already have.
“That is why the inaugural Women and Girls in Sport Week, and the expert advisory board, are so important. Together, they will develop and promote news ideas and approaches that will drive participation, transform perceptions, and develop the stars of the future.”
Experienced news, business, arts, sport and travel journalist. Food critic and managing editor of a well-established food and travel website. Also a magazine editor of publications with circulations of up to 200,000 and managing director of a long-established PR/marketing company with a string of blue-chip clients in its CV. Former communications lecturer at a Scottish university and social media specialist for a string of successful and busy SMEs.
Can we add the recent success of the Scotland Women’s Lacrosse team coming 5th at the Lacrosse World Cup this summer.
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