A PR agency has been recognised for its commitment to long term excellence and creativity on behalf of its clients.
The team at Leith-based Holyrood PR celebrated with a double haul of golds when the industry’s CIPR PRide Awards made a return to an in-person ceremony for the first time in four years.
The 12-strong agency, which has been operating in Edinburgh for 21 years, won Gold for Best Long-term Campaign (with the national Learn to Swim programme) and Best Long-Term Client Care (with walking charity, Paths for All).
Scott Douglas, Managing Director, said: “The PRide awards featured two categories dedicated to delivering long-term value to clients and for us to win them both is an outstanding result.
“We fight for our clients and work tirelessly to keep the work that we do fresh, imaginative and inspiring. More than half of our clients have worked with us for more than three years and it is testament to this approach and our team for buying into it.”
Holyrood PR works with a hosts of blue-chip clients and household names, including Scottish Water, Cala Homes, Mackie’s of Scotland, Musselburgh Racecourse and Capability Scotland.
The Best Long-term Campaign award recognised the agency’s work in creating Scotland’s “generation swim” as part of the innovative and hugely successful Learn to Swim programme. Created in partnership with Scottish Water and Scottish Swimming, the project has seen more than 100,000 Scottish youngsters take part in vital swimming lessons.
Holyrood PR was also recognised for Best Long-term Client Care in recognition of its work with national charity Paths for All to help Change Scotland’s attitude to walking.
As well as the two Gold awards, Holyrood PR also claimed a Silver, when Account Manager Fergus Robb was runner up in the prestigious Young Communicator of the Year category. Holyrood PR staff have won the sought-after prize on four occasions since 2008.
In total, Holyrood PR was shortlisted in seven separate categories at the PRide Awards. The others included Best Corporate Communications Campaign; Best Healthcare and/or Wellbeing Campaign; Best Integrated Campaign and Best Use of Media Relations.
The latest Gold awards mean that the highly successful PR agency has now secured wins in at least 17 different PR award categories.
Stephen Rafferty is a former crime correspondent at The Scotsman and was a staff reporter for the Daily Record and Edinburgh Evening News. He has freelanced for many of the Scottish and UK national newspaper titles. Got a story? Get in touch - stephen@theedinburghreporter.co.uk
