Radio Forth has kicked off its 40th birthday celebrations in style, with Forth 1 and Forth 2 combined enjoying increased weekly reach and market share – and new station Forth 3 joining the family.
The legendary Edinburgh radio group became Radio ‘Forty’ recently as it celebrated the 40th anniversary of its first ever day of programming, having first stormed the airwaves back in 1975. At the same time brand new station, Forth 3, was introduced to the marketplace.
Now, Radio Forth has received a further boost following the release of the latest figures from RAJAR (Radio Joint Audience Research), the official body in charge of measuring radio audiences in the UK.
The figures for the last quarter of 2014 show that, for the Total Survey Area Radio Forth’s average weekly reach was 363,000 listeners, representing a total Radio Forth increase of 5.5%.
Cathy Kirk, Station Director at Radio Forth, said:
“Forth has got 2015 off to an absolute flier with our 40th anniversary and the introduction of Forth 3, and now this latest news from RAJAR the icing on the cake.
“The increases in weekly reach and market share in the region are all down to our wonderful teams at Radio Forth who continue to deliver the very best and most engaging content to our incredible listeners.
“We are so proud that Radio Forth has reached the fantastic milestone of 40 years and these results show that we can all look forward with excitement and optimism too. Not only do we have Forth 1 and Forth 2 performing so strongly, but we now have our new station Forth 3, which will help Radio Forth maintain its relevance with the younger generations, on air, online and on mobile.
“We couldn’t do any of this without our brilliant listeners and we’d like to thank each and every one of them for continuing to tune in to Radio Forth.”
Founding Editor of The Edinburgh Reporter.
Edinburgh-born multimedia journalist and iPhoneographer.
