Tag the name of Milan Lucic and social media takes note with a sharp rise in the number of hits.
The 37-year-old, who pays for Fife Flyers, is one of the big names in the NHL Alumni games being hosted at Murrayfield this week.
It is easy to see why. The Vancouver-born forward has played over 1,500 games in the world’s best ice hockey league for famous names including the Boston Bruins, Los Angeles Kings, Edmonton Oilers and the Calgary Flames.
The 6ft 3in tall left-wing is also a Stanley Cup winner with Boston in 2011 and has played for Fife on 26 occasions in the season just ended, scoring five goals and assisting in seven other strikes.
And he will link up with Flyers’ team-mates Garet Hunt and Simon Despres in the USA v Canada triple header sponsored by Edinburgh-based brewers Cold Town in Edinburgh.
The first session is on Wednesday (7.30pm) with others on Saturday (6.30pm) and Sunday (5.30).
FLASHBACK: Lucic in action for Flyers. Pic courtesy of Jillian McFarlane and Elite League
Tickets are going well, especially for the Saturday night session, and two Dundee Stars players, Spencer Naas and Keanu Yamamoto, are set to pay.
A session for youth hockey players is also on the schedule.
