Cashmere manufacturer Johnstons of Elgin has opened a new luxury shop on Multrees Walk. There was a party last night at the new flagship store with models wearing their new spring/summer 2019 collection, catering by Valvona & Crolla and refreshments by Lindores Abbey Distillery and Red Door Gin.
Inspired by the island of Ischia the new range is made in lightweight textiles and a colour palette of pastels, hot pinks, lemon and electric blues.
The shop extends to 2,000 square feet over two floors and offers womenswear and menswear, scarves and accessories as well as home interiors.
The store also stocks Johnstons of Elginās rare Vicuna collection, with Vicuna scarves and stoles presented hanging from the ceiling in a contemporary glass casing.
The store was designed by interior architects Four-by-Two to show off the craftsmanship in all the Johnstons of Elgin merchandise.
This is the fifth shop in the UK, but the company has designers all over the world.
Managing Director of the companyās Retail Division, George McNeil, said: āOur new Scottish flagship store offers customers a beautiful and exclusive shopping experience while also cementing the Johnstons of Elgin legacy through retail. The distinctive design elements, teamed with our first-class customer service, promises customers a luxury retail experience like no other.ā
The family-owned company is one of the last remaining vertical mills in the UK still carrying out all the processes from raw cashmere and fine woollen fibres right through to the finished product. This means that Johnstons of Elgin can rely on their own internal resource to ensure both the very highest quality and on-time delivery without adding thousands of airmiles as product is flown all over the globe. Johnstons of Elginās mills in Elgin and Hawick employ 1,000 people, including highly skilled textile craftsmen and women, long supplying some of the worldās most iconic fashion brands.
Jenny Urquhart, Deputy Chairman, Johnstons of Elgin added: āOver the years we have expanded our business, but crucially the skills and traditions continue to be passed on from one generation to the next influencing everything that we do. Our new Scottish flagship store has been beautifully designed with our heritage and values front of mind, resulting in not just a new store, but a retail experience that tells the story of our craft in our own distinctive way.ā
Alan Scott, Creative Director, Johnstons of Elgin commented: āOur brand ethos is to always look forward but to keep an eye on the past and it was important that our new flagship store reflected that. The craftsmanship, the materials used, and the attention to detail showcases the care and attention that goes into every item we make. From our lightweight silk cashmere ponchos and polo shirts to our classic cashmere stoles, our rich history and quality standards appeal to both traditional customers and modern fashion clients as well.ā
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