Domain trust is a term that indicates the overall authority, integrity, and trustworthiness of a website. It consists of a variety of factors that contribute to your authority, including: 

  • User experience; 
  • Content quality; 
  • Link profile, etc. 

How can this affect the performance of your business and especially its competitiveness, you may wonder? There are two main points that explain this: 

  1. Google assesses sites through the E-A-T (Expertise, Authoritativeness, Trustworthiness) perspective in order to deliver the most relevant and high-quality search results. Hence, the higher your domain authority, the better you can rank in SERPs (search engine result pages). 
  1. The more trusted your site is, the more likely prospects will be to stick around and convert. That is, your SEO credibility can directly impact your standing in today’s competitive landscape. 

Typically, this metric is calculated through specialized tools that analyze a compilation of factors and give your site a score from 1 to 100. What is a good domain authority, you may wonder? Generally, it’s believed that 40-50 is the average benchmark, whereas scores 50-60 are considered good, and 60+ are considered excellent. 

Now that you know the basics, you must be wondering how to boost your trust Google score and thrive in a competitive niche. Read on, and we will give you actionable SEO domain authority tips for success! 

Conducting a Comprehensive Domain Trust Analysis 

Analyzing your current domain trust is the very first thing you want to do before using any authority-improving tactics. A thorough analysis will help you detect your strong sides and gaps to inform your future strategy. 

There are a few metrics to keep in mind if you want to build authority: 

  • Domain trust – The overall level of credibility of your domain on the web. 
  • Page trust – The level of a specific page’s credibility. 
  • Traffic – The ratio of organic and paid traffic, its cost, and quality. 
  • Keywords – The number of keywords your site ranks for in search engines (aka the visibility of your website online). 
  • Backlinks – The number and quality of backlinks you receive from other resources. 
  • Referring domains – The number of sites that link to you, their popularity, and authority.  

Together, a combination of these factors determines the trustworthiness of your site and hence, its likelihood of getting high search engine rankings and attracting customers. 

Of course, analyzing them all manually can be a real challenge. Luckily, there are solutions that can help. Equip yourself with the right tools, such as the Domain Trust Checker available at NinjaReports. This tool lets you tap into comprehensive and valuable SEO credibility insights by simply inserting a site’s URL into the search bar. 

Creating High-Quality, Authoritative Content 

The first tactic you should focus on after analyzing your site is content creation. The quality and relevance of content play a pivotal role in creating an authoritative website – it drives traffic, engages visitors, and directly affects the number of backlinks you receive. Hence, your SEO content strategy influences several trust factors at once. 

The quality of content is also determined by a variety of aspects, including the quality of grammar and punctuation, the quality of images (and their copyright), originality score, etc. But most importantly, it’s dictated by the value you deliver to users and the expertise you demonstrate. 

Here are the most winning tips for creating authoritative content that will boost your authority: 

  • Research your target audience to understand the topics, tone of voice, and content types that resonate with them. 
  • Keep your content readable and simple. Avoid slang, jargon, and other language that can complicate content comprehension. 
  • Support your ideas and claims with facts, statistics, and other evidence to make them more convincing. Be sure to use only reputable sources, such as industry reports, expert interviews, scientific studies, etc. 
  • Integrate a unique voice – your content should sound consistent through all mediums to enhance brand recognition and it should deliver some unique outlooks to deliver real value. 

Additionally, don’t forget to proofread and analyze your content before publication, and consistently measure it afterwards to analyze its performance. Also, consider using trending advanced content strategies, such as long-form content, original research, and multimedia content. 

Earning High-Quality Backlinks From Authority Sources 

The backlink importance is hard to undervalue in terms of SEO and credibility. When search engines crawl the web, they consider high quality backlinks as a signal of authority and trust. The more reputable resources link back to you, the more reliable you will look both to search engines and prospects. As a result, your authority, as well as your rankings, can rise. 

So, how do you get high quality backlinks from reputable resources? Here are a few advanced tips: 

  • Research broken links and offer webmasters to replace them with links to your content. 
  • Find and reclaim lost links. 
  • Research platforms that have resource pages and offer them to include your site on the page. 
  • Find resources that mention your brand but don’t link back to you and ask them to include a link. 
  • Create valuable resources with unique data and outlooks, such as infographics, market reports, case studies, and others, to encourage webmasters to share them. 
  • Engage in guest posting and create top-quality content to get featured on authoritative sites. 

Damien Lusson, Pexels 

Alt: Typewriter concept with backlinks on paper 

Optimizing On-Page Elements for Trustworthiness 

A big part of a site’s credibility is made of the quality of your on-page elements. To gain more trust, start with optimizing your title tags, meta descriptions, and headings. You must make them clear and concise. Also, they must be descriptive to let users know exactly what kind of content they will find. And they must contain your target keywords too, to help you rank higher. 

Other trust signals that both users and search engines appreciate include: 

  • Customer testimonials; 
  • Trust badges; 
  • Privacy policies; 
  • About Us pages that link to the brand’s major media mentions. 

Incorporate these elements into your pages for maximum impact. You can either improve them yourself or turn to professional on page SEO services. 

Last but not least, focus on improving your user experience (UX). A 2022 study of the impact of UX on credibility and purchase intention in a fitness app revealed that a top-notch UX can greatly affect your credibility and customer retention. Besides, as many as 58% of US consumers claim that customer service and experience matter to them more than the price of a product/service. So be sure to optimize your UX: 

  • Improve the site’s navigation through categories, on-page search, and internal links; 
  • Use high-quality images and other visuals with descriptive alt texts; 
  • Optimize your design to make it look great on all devices; 
  • Enhance the loading speed. 

Staying Updated With Changes 

So, you already know how to increase domain authority step by step. What’s next? 

Unfortunately, if your business operates in a competitive and fast-paced niche, optimizing your website, content, and link profile only once is not enough to stay ahead in the long run. So, if you want to build authority and retain trust throughout the years, there are a few additional tips that you should use: 

  • Stay informed about the changes, trends, and challenges in your field. 
  • Monitor the strategies and results of your competitors to make better-informed decisions and adjust your own tactics for success. Use specialized competitor analysis tools to collect accurate data with nearly no effort. 
  • Find the best search engine ranking tool to analyze your own performance and see how your domain credibility affects your positions in SERPs. And improve your strategy accordingly. 
  • Don’t forget to invest in continuous learning and improvement – these are the keys to staying ahead in a competitive landscape. 

Conclusion 

After reading this guide, you have a list of search engine optimization SEO trust strategies and techniques that can help you get on the right track. Wrapping it all up, building your credibility consists of 5 key steps:  

  • In-depth domain trust analysis; 
  • Quality content creation; 
  • High-quality link profile building; 
  • On-page optimization; 
  • Continuous learning and improvement. 

Use these steps and the tips from our article to establish yourself as a credible brand and make your business thrive in a competitive landscape! 

Staff Reporter