British premium clothing brand Jaeger opened its new store in Edinburgh last month. The relocated store will be situated on the corner of George Street and Hanover Street, a coveted location in Edinburgh’s shopping district.
The 4,000 square foot store is split over two levels and offers both men’s and womenswear collections. The store embraces the new interior design direction that Jaeger first showcased at its Chelsea store in London, followed then in Belfast. This store design reflects the position Jaeger holds as one of Britain’s best loved, premium heritage brands.
The interior uses natural materials such as walnut and oak paired with bronze fittings and woven wall finishes creating a luxurious yet contemporary aesthetic. This neutral palette perfectly compliments the clothing collection in both colour and attitude, echoing the Jaeger philosophy of using natural processes and noble fibres.
A video posted by Jaeger (@jaegerofficial) on
This season Jaeger has partnered with iconic British photographer David Bailey to create a selection of beautiful campaign imagery. Inspired by his love of portraiture, the black and white shots of model Elisa Sednaoui effortlessly showcase key pieces from the AW15 range produced by Jaeger Creative Director, Sheila McKain-Waid.
With this stunning campaign imagery adorning the interior walls, the new store features luxurious coats, event dressing and knitwear as well as beautifully made accessories and leather goods.
The Jaeger store is set to be the go to destination for premium clothing.
Founding Editor of The Edinburgh Reporter.
Edinburgh-born multimedia journalist and iPhoneographer.
