Hibs have announced a landmark multi-year partnership with Reebok.
The agreement signals the start of a new era for both organisations, uniting the club with a global sportswear brand celebrated for performance, design, and cultural influence.
From the 2026/27 season, Reebok will design and supply all on-pitch and training apparel for Hibernian’s men’s, women’s, and academy teams, alongside a comprehensive range of supporter and lifestyle merchandise.
The partnership will bring together elite performance innovation and contemporary design, delivering technical products for players and distinctive collections for supporters.
From bespoke kits to lifestyle apparel, each range will reflect the Hibs’ heritage, identity, and ambition while introducing a fresh look for the Club on and off the pitch.
Dan Barnett, Chief Executive Officer at Hibernian FC, said: “Bringing Reebok on board as our new Technical Partner is a really exciting moment for the Club.
“They’re a globally recognised brand with a strong football history, and from our first conversations it was clear we share the same ambition for where we want to go.
“With our retail offering now in-house, this partnership also opens up even more opportunities for developing products that we hope will be well-received by Hibernian FC supporters.
“We’re looking forward to working closely with Reebok in the years ahead and building something special together.”
Murray Milligen, Commercial Director at Hibernian FC, said: “We’re really pleased to confirm this long-term partnership with Reebok. It’s a big step forward for us and opens up some exciting opportunities, especially around our new kits and growing our in-house retail offering.
“It gives us a strong platform commercially for the years ahead and helps us keep improving what we deliver for supporters, both on and off the pitch.”
John Carden, CEO of Sports Hub Group, Teamwear Partner of Reebok, said: “We are delighted to be partnering with Hibernian FC, a club with an incredible heritage and a passionate supporter base.
“Our collaboration with the club has been outstanding, and we are excited to bring innovative, high-performance products and distinctive designs to Hibs supporters, both on and off the pitch.”
