The gaming industry is the driver for the development of other industries. The growth of the sphere boosts various opportunities: improved banking systems, data security, digitation, etc.
This autumn, Barcelona hosted the SBC Summit with the world’s leading gambling market representatives. Experts discussed the future of the industry from the latest trends to the optimisation of turnkey online casino solutions. A lot of conclusions were drawn after the event, so let us analyse the dynamics of the sphere for the upcoming 2023.
Origin of the Trends
Speaking about innovations and changes in the field of gambling, it is necessary to pay attention to what challenges they bring. Trends usually derive from the tasks that the industry participants (both players and organisers) face during the operational process.
On top of that, new challenges rarely appear out of nothing. They are typically the consequences of struggles from previous years. That is why 2023 will be the time for further improvements, resolution of established problems, and solidifying industry positions.
Global Adoption of Regulations
One of the crucial aspects of the gambling sector is legalisation within different countries and rule changes. More zones in Europe are becoming regulated and accepting gambling (both online and land-based) as a beneficial way to offer working places, replenish local treasuries, and provide quality entertainment.
Canada approached this question particularly seriously. The Ontario region has been live since April 2022, but new adoptions will be implemented in the upcoming year as well.
The federal distribution of power in the US also shows the decisions of different states to regulate gambling, especially the online sector:
- Illinois;
- Indiana;
- New York;
- Maryland.
New Cryptocurrency Changes
Conversations about innovative payment methods do not stop appearing at every gambling conference. On the official level, it is also incredibly important since a lot of countries plan to legalise Bitcoin and other popular tokens in the upcoming years.
Furthermore, cryptocurrency is the main monetary unit in VR casinos and Metaverse establishments. New digital venues of this kind appear on the horizon extremely quickly. In 2023, with the increased affordability of virtual reality equipment and an enlarged number of participants as a result, this trend will be substantially important.
Evolution of Responsible Gambling
Helping casino visitors avoid playing obsession and more severe problems has been a priority for a lot of operators. One of the newest tasks of this direction is the self-restriction of punters on the platform from the point of view of the operating system.
Software providers usually come up with innovative tools for the manager of the site as well as visitors. Various reality checks, notifications, timers, and spending limits already work with the help of AI without the interference of an operator. The trend will continue in 2023, and one of its main reasons is the obligation of the platform manager to stick to responsible gambling principles imposed by local authorities.
Reputation Improving Marketing
While the main point of advertising is the popularisation of a brand, the aim has shifted a bit recently. Today, marketing closely intersects with the theme of responsible gambling. The main task of casino advertising is now to change the attitude of users towards the industry, emphasising the benefits of licensed platforms.
Operators pay players’ attention to:
- a variety of banking options;
- impressive bonuses and loyalty perks;
- wide selection of gambling entertainment;
- all activities in a single place;
- gambling at an individual pace;
- instant connection to client support;
- quick resolution of all problems and nuances.
Customer focus is the main theme of marketing. This has been important for years — each company works hard to ensure that the service is of high quality. Users appreciate fast answers and clear transactions. That is why such a hybrid marketing strategy will be integral in 2023 as well.
Innovative Gaming Activities
Linear slots hardly fulfil their tasks any more. Players demand more interactive and sometimes even competitive offerings. The principles of gamification help here a lot. Plot-based activities are also beneficial, absorbing a punter deeper into the gameplay.
An excellent example of the next generation of entertainment was introduced by Aviatrix. The software provider presented a brand-new crash game with a customisable NFT token. Fast-paced, highly interactive, and gambling-oriented activity quickly conquered the iGaming market.
Live casino activities also deserve particular mention with their potential improvements in 2023. The wave of popularity after the Coronavirus pandemic does not cease, and the majority of big brands already include a few real-dealer games on a standard basis. Furthermore, a lot of standalone live casinos purely with this entertainment have already appeared in the iGaming arena.
Situation with the Gambling Market in 2023
The casino industry has much potential to be one of the most influential in the upcoming years due to colossal demand and high profitability. This is especially true for online gambling. Technological trends heavily reinforce the position of the iGaming sector on the market.
Starting a new casino site this year might be a highly lucrative idea. The aggregator Casino Market offers a convenient turnkey solution that implies the elaboration of the entire platform from scratch. Individual services are also available for the upgrade of existing sites.The article was prepared by James Burton — the leading expert at the Casino Market company.
