Five days of runway shows creative collaborations and unmissable shopping are coming to St James Quarter at the end of March 2026.
The Edinburgh STYLE event is back for 2026, with an expanded five-day programme running from 25 to 29 March. The event will bring together fashion, beauty and culture in the heart of the capital, with runway shows, trend-led talks, live music and in-store experiences.
Two headline fashion moments will anchor the programme, bringing the drama and energy of the runway to the Quarter. On 25 March this year’s event will begin with a high-octane catwalk show featuring Essential Edinburgh backed brands from George Street and the St James Quarter Business Improvement District area.
On level B3 in the car park the underground vibe will be brought to life with a runway filled with breakers, skaters, influencers and models. On 28 March in the afternoon there will be a moment combining fashion, dance and music to entertain guests. The final show of this year’s event will be a special one in partnership with Business Beats Cancer Edinburgh, on behalf of Cancer Research UK, during the evening of 28 March.
At the heart of the event will be the STYLE Stage, located on Level 3 of the Galleria, hosting a programme of free beauty masterclasses, style workshops and expert panel talks.
From confidence-boosting beauty tips and capsule wardrobe refreshes to trend forecasting and insider advice, the stage will offer guests the chance to learn directly from industry leaders and discover what’s shaping the season ahead.
Over the five days visitors can also enjoy a vibrant schedule of in-store activations including exclusive events, live music, refreshments, giveaways and gifts with purchase, bringing fashion, hospitality and culture together under one roof. An illustrated collectible map by collaborator Holly Sharpe will highlight all the brands across George Street and the Quarter who are taking part.
To celebrate the return of Edinburgh STYLE for 2026, St James Quarter has also partnered with design studio, Timorous Beasties, to create a striking visual takeover within the Quarter. Selected pillars on Level 4 of the Galleria will be wrapped in the company’s bold new Graffiti Skater wallpaper design for 2026. This will transform the space into an unexpected editorial backdrop. Blending contemporary urban expression with Timorous Beasties’ signature subversive classicism, the design “draws on rococo swirls and Victorian silhouette paper cuts layered with expressive graffiti repeats, creating a visual narrative that feels both anarchic and poetic while celebrating individuality, defiance and the beauty found in urban chaos”.
Susan Hewlett, Brand & Marketing Director at St James Quarter, said: “Edinburgh STYLE has become one of the most anticipated moments in our annual calendar, and we’re thrilled to be bringing it back for 2026 with a more diverse and inspiring cultural programme. From the return of our STYLE Stage masterclasses and panel talks to incredible in-store experiences, live music and three standout fashion shows, this year is all about celebrating creativity, confidence and self-expression. We are also especially proud to partner with Business Beats Cancer Edinburgh, supporting their vital fundraising efforts whilst providing cancer survivors with a meaningful platform to showcase their resilience and inspiring journeys.”
More events have still to be announced.
