The Edinburgh Bicycle Cooperative have shops all over Edinburgh as well as in Newcastle, Leeds and Aberdeen. They clearly have a lot of customers but they thought that they would make an advert to reach anybody who doesn’t know about them.

It was shot all on one day in Edinburgh and will be shown on Sky this month! Keep a look out for it but here is a little preview – and here are the words…

United We Ride

Water, chains, helmet, shorts.
Daily grind, lift from my thoughts.

Sun, rain, dusk and dawn.
The bike and I, adventures to own.

No longer one, for we are more.
Through streets and hills, past lakes and shore.

Speed, sweat, oil and pride.
Forever and a day, United We Ride.

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Founding Editor of The Edinburgh Reporter.
Edinburgh-born multimedia journalist and iPhoneographer.