A fear of missing out on gold dust tickets for the FIFA World Cup this summer, is offering scammers “an open goal”.
The Tartan Army will flock to the USA this summer after a 28 year absence from the tournament, creating an almost unprecedented demand for briefs to see Scotland take on Haiti, Morocco and Brazil and making it a prime target for scammers.
New Scottish research from global online protection experts McAfee reveals how FOMO – fear of missing out – is pushing fans toward risky ticket buying.
According to the study, 60% of Scottish football fans admit that qualification makes them extremely proud and excited.
Despite strong awareness of online scams, limited ticket availability and national pride are fuelling urgency.
Over a third believe attending a Scotland match this summer is a “once in a lifetime” opportunity, and 42% say they would spend more than £500 on a ticket.
Almost two-thirds of Scottish fans say they are aware of tournament-related scams. But while 82% of these are worried about being a victim, one in four admit they would still consider purchasing from unofficial sellers if they can’t secure a ticket through official channels.
The findings have raised concerns scammers could exploit the Tartan Army’s excitement through fake websites, social media ads and QR codes.
Vonny Gamot, of McAfee, said: ”After a 28-year wait, the passion and excitement from Scottish fans is incredible but that’s exactly what scammers are hoping to exploit.
“They prey on the desire to be there in person, using fake ticket websites, dodgy QR codes and social media scams to cash in.
“The fear of missing out is a powerful feeling and it can push even the most careful fans towards unofficial sellers when tickets are scarce.
“To avoid the heartbreak of being left with a fake ticket and an empty wallet, we urge Scots to be vigilant. Only ever buy from official, trusted ticket providers.”
Fans say they are most aware of scams tied to fake ticket sellers and fraudulent resale websites. Across the UK, more than half report awareness of individuals selling fake tickets and fake ticket resale sites.
Other scams tied to global tournaments include fake giveaways or promotions, counterfeit merchandise scams , betting-related scams , and travel or accommodation scams .
The research found men were more willing to purchase tickets from unofficial sellers than women. Men were also significantly more likely to say they would do everything in their power to attend a match than women.
