Small businesses are in the process of realising that employee feedback is crucial for their all-around success. As important as it is to seek feedback from customers, your employees will tell you more about the inner workings of your company. You need to know how your workers feel about working for you – and what you can do to improve the situation. 

Photo by Brooke Cagle on Unsplash

When used in the right way, employee feedback will help businesses: 

  • Reduce employee turnover rates
  • Improve employee satisfaction
  • Boost workplace productivity
  • Improve employee well-being

It all comes down to how a business uses the feedback, but before any of that happens you need to work out how to generate this feedback. It’s not as simple as pulling your employees into your office for a one-to-one chat; these are proven to be unhelpful as employees are less likely to be honest, so you never receive the right feedback. Instead, small businesses find the following options to be more fruitful: 

Employee Surveys

Many of the biggest brands in the world use employee surveys to figure out what their staff thinks about their work culture. Make the surveys anonymous to see honest answers, and send them out periodically so you’re always on top of things. They’re easy for employees to complete – and you can formulate different surveys around certain topics. For instance, one could help you understand their thoughts on employee wellbeing while another could look at how they feel about the financial compensation they receive. 

Anonymous Suggestion Boxes

These can come in physical or digital formats, but an anonymous suggestion box lets your workers file their opinions discreetly. It’s a prime way to spot complaint patterns or see what things people want to improve in your company. The key with suggestion boxes is that you act upon the suggestions. That way, people will feel like it’s worth using the box more often to elicit positive change. If you don’t do anything and never address the suggestions, nobody will bother using the box. 

Exit Interviews

As much as you’d love to keep your employees forever, people will leave eventually. You can turn this into an opportunity to hear what they really think about working for your company. Conduct exit interviews to learn why someone might be leaving and to ask for any feedback they have on what you can do to improve. Yes, this is a face-to-face interview, but someone is more likely to be honest and open when they’re leaving your company. They don’t feel the unseen threat of being fired or angering their boss because they won’t work there on Monday. Through exit interviews you could spot a pattern that influencers people’s decisions to leave your company. Address this problem and it stops more people from leaving in the future. 

When you receive real, honest feedback from your employees, you understand their true feelings about your company. You pinpoint all of the common tense points and can use the feedback to improve the way you operate. It all builds towards a situation where everyone is happy to work for you – which means they’re more likely to work hard and you’re more likely to celebrate success together.