The National Museum of Scotland invites you to take the tram around Edinburgh – but particularly the Museum Tram as they have commissioned a wrap both inside and out turning one of the trams into a moving source of facts about the museum.
The moving museum will travel through the city for the next two years, introducing passengers to some of the best-loved objects from the National Collection and giving them a taste of what it’s like to visit the National Museum of Scotland.
Patsy Convery, Head of Marketing and Communications at National Museums Scotland told us about the idea behind the latest marketing venture. She said: “We have over 25,000 objects on display at the National Museum – and what we really wanted to do was to show the breadth of the treasures that we have in there. We have items here that are from Scottish history, the natural world, from Art and Design, science and technology, and also global cultures. And what we want to do is to inspire people to find out a little bit more about the collection, but also to visit and hear more about the stories that they can tell.
“It’s the first museum wrap. But we wanted to do more than just wrap the tram – we wanted it to be an experience in itself, and that’s why we’re inviting people to step inside as though they’re visiting the museum up on Chamber Street”
Sarah Singh, Head of Service Delivery at Edinburgh Trams, said: “We’re delighted to have the National Museum of Scotland represented on one of our trams for the next two years. The museum offers an incredible space for exploring Scotland’s history and place in the world in a meaningful way, and we’re proud to offer some small extension of that. Look out for a 3,000-year-old toy mouse and a Saltire which has been to space – some of our favourite additions to the design!”
A short walk from the Princes Street tram stop, the National Museum of Scotland attracts over 2.3 million visitors each year. It is Scotland’s most-visited attraction and the most popular museum in the UK outside London.
The museum is currently staging the world’s biggest exhibition of primate behaviour, Monkeys: Our Primate Family and hosts a programme of seasonal events and activities.
