La Favorita Delivered owners are giving the authentic Italian pizza brand a new look.
Looking to connect with younger customers La Favorita Delivered has changed its logo and store design.
The pizza delivery brand, which will reopen on 26 September will offer a future design and a more affordable menu as part of their ongoing research and development for Edinburgh-based Vittoria Group.
In 2008, Tony Colla, the founder of La Favorita Delivered, brought an original wood-fired oven to Leith Walk, offering delicious thin-crust pizzas to Edinburgh for the very first time. It quickly established itself as a fixture on Edinburgh’s Italian food scene, mirroring the group’s eclectic restaurant environment and seeking creative influence through food and drink trends.
The two takeaway locations will be redesigned internally with a contemporary look to match the new branding, with more to follow later this financial year.
Vittoria Group Director, Leandro Crolla said: “We really wanted to focus on this redesign in how our guests primarily use the brand, and what our point of differentiation is. We are a pizza delivery brand and our streamlined design puts grab-and-go options, Italian favourites and our authentic wood fired pizza right up front and centre of the takeaway and delivery menu again.”
The new menu will feature authentic pizza as well as a modern twist on classic Italian dishes. La Favorita delivered will operate 7 days a week in Edinburgh Central and Edinburgh East.
Both locations – EDINBURGH EAST – PORTOBELLO, 7 Brighton Place, Edinburgh, EH15 1LH and EDINBURGH CENTRAL – LEITH, 321-325 Leith Walk, Edinburgh, EH6 8SA, offer a collection service.
View the new look menu here – La Favorita Delivered will re-launch from Monday 26 September 2022.
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