“The 2021 Royal Highland Show (RHS) will go ahead with external financial support.” 

That’s the message from the Royal Highland and Agricultural Society of Scotland (RHASS) Directors as they push the button on a new fundraising campaign – the first in the Society’s history. 

The Save Your Show appeal sets out RHASS’ ambition to fulfil its charitable remit, which includes the RHS, against a backdrop of a £6m reduction in its 2020 income due to COVID-19. 

The cancellation of the 2020 show brought home the stark reality of the impact of the pandemic on the much-loved event, with the industry coming together to reflect on the ‘no show week’. 

While there is a clear determination amongst RHASS directors to deliver the 2021 show, the Society is also intent on ensuring it is in a strong financial position to mark the 200th anniversary show and the Golden Shears World Shearing Championship in June 2022.  

The Society, through the Save Your Show funding raising campaign, is calling for individual and corporate donations to allow it to plan ahead as far as 2022, confident that funding is in place.

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RHASS Chairman, Bill Gray explained: “Since the first show in 1822, the RHS has grown into an event that delivers significant benefits for the sector, both financially and personally. As directors, we feel a huge sense of responsibility to keep the show going, but we need financial support to secure the charity’s future and to ensure that the Royal Highland Show continues for many years to come.” 

The campaign which is being headed by RHASS’ Fundraising and Partnership Manager, Joanne Andrews, launches in the RHASS members’ magazine Society, this week. It will be supported by a direct mail campaign and direct outreach to industry stakeholders. 

Chief Executive, Alan Laidlaw commented: “We are actively pursuing revenue-generating activities alongside support offered by the Scottish and UK Governments. However, the reality is stark and we need to be realistic as to what we can achieve without external financial support from our members and the wider industry.” 

He added: “As a charity, we have a duty to maximise the impact of our activities in rural Scotland, giving those who we know care deeply about the show and  our work, the opportunity to support the organisation, when we need help. We are proud of what we achieve and  need the whole industry to get behind the  campaign  to make sure we succeed.”