Dr Eunice Olumide, MBE, claims to be the first Scottish model to produce and host an event at London Fashion Week as she debuts her 100% sustainable fashion brand Trillionaire Apparel in a collaboration with Oxfam on Thursday evening.
The event – which is invite only – will bring together fashionistas, media and VIP guests as a response to the British Fashion Council’s commitment to sustainability.
The Scottish supermodel, who grew up in Wester Hailes in Edinburgh, will show her new range at The Future of Fashion at London’s Groucho Club, throwing down the gauntlet to the fashion industry to imagine where fashion will be by 2035. Her new fashion range Trillionaire Apparel (TRNAIR) is created from upcycled and recycled garments, clothing offcuts and discarded materials. This venture turns the leftovers into bold, individual pieces. Eunice says it turns “waste into desire” and she wants us to think again about what is valuable, wearable and luxurious.
Ms Olumide said: “The future of fashion is about imagination. We already have so much material around us, the challenge is seeing its potential. TRNAIR is about individuality, freedom and making the ordinary extraordinary.”
THE FUTURE ISN’T NEW. IT’S WHAT WE DO WITH WHAT WE HAVE.
On Thursday evening the presentation of the new fashion will be followed by a panel discussion supported by Oxfam as part of its Second Hand September campaign. The panel will examine what the fashion industry could be in 2035 with Eunice in conversation with journalist and sustainability commentator Lucy Siegle, and legendary fashion stylist Bay Garnett.
Oxfam produced its State of Style report, exploring the way people in the UK use clothes amid the environmental costs of buying more but wearing less. The astounding claim is that a fifth of unwanted clothes end up in the bin.
The evening concludes with a DJ set by Eunice. With a career spanning the catwalks of Harris Tweed, Prada, Vivienne Westwood, Mulberry and Christopher Kane, international broadcasting, art, film, music and activism, Eunice has consistently used culture as a catalyst for change. This time, she’s making the statement out of waste.
