LinkedIn is a social networking platform created to connect professionals all over the world. Think of it as the hangout den for professionals — a place where they can talk about work, ideas, and their professional careers. The site’s goal is to allow its members to establish connections with people whom they know professionally.
Today, LinkedIn is one of the most important sites for recruitment in the job market. LinkedIn is the best B2B lead generation platform for small businesses, startups, and huge companies. LinkedIn is now also being used as a powerful marketing tool for business. Through the use of LinkedIn automation tools (Dripify, Octopus CRM, etc.) and marketing software, businesses find leads that ultimately increase their bottom line.
8 Steps To Build the Best LinkedIn Profile
- Complete your LinkedIn profile
The first step to getting started on LinkedIn is to complete your profile page. A complete LinkedIn profile says a lot about you professionally.
Your profile shouldn’t just be an overview of what you do and your skills. It should tell your story including your work experience, education, award, and achievements. You don’t have to create three long pages of information, just list the stuff you want to show off. Think of it as your business card. It should be short, informative, and professional.
When choosing your headline, go for a title that tells people who you are and what you do. Your headline should stand out and attract connections that will get you more work. To change your headline, simply go to Profile, click on edit profile, and choose the pencil icon.
Unless you don’t want people to know your job, never put your profile private. Your profile should show the world your contributions to your industry by highlighting your best work. Furthermore, an updated profile appears in Google search lists which increases your chance of getting noticed by clients or companies.
- Choose a good photo
Studies show that first impressions matter, even in online interactions. When we meet someone online, our first impressions tend to stick through all our interactions with them. Your LinkedIn profile photo is your first impression on the social network. In fact, according to LinkedIn statistics, members with photos on their profile get 11 more profile views on average.
So, what kind of picture should you put on your profile?To have a good impression on everyone that visits your profile, your profile picture should:
- Be a headshot — it should show your face from shoulders to the top of your head
- Be clear and not blurry — no use of stickers or filters that cover your real face
- Show you have an approachable personality — have a nice smile.
- Have a white or non-distracting background
- Be a professional photo — not a selfie.
- Connect and interact with people
One of the common mistakes of LinkedIn users is that they create their account, complete their profile, then just forget about it. To make the most out of LinkedIn, you have to keep finding connections and interacting with your connections!
After setting up your profile and uploading a great photo of yourself, you should start building your LinkedIn network. LinkedIn allows its users to “Connect” or “Follow” other members on LinkedIn.
Connections are initiated through invitations and are usually a two-way relationship where both parties can see content from each other’s networks. Connections can also send direct messages to each other using LinkedIn’s messenger tool.
If you’re wondering who you should connect to, here are great examples. Connect with your former high school, university, and workmates. You can also connect with your former teachers, managers, and supervisors. LinkedIn is also a great place to connect with professionals in your friend circle or family.
But a word of caution. Don’t just add connections blindly. You want to connect with people that you see yourself working with in the future. You want your insights to be heard and seen by people in your industry — not just random professionals on the internet.
- Optimize LinkedIn for search engine
A great strategy to get your profile to appear more on searches is to optimize it with the use of keywords. Keywords are powerful so use them wisely. If you want to be discovered by recruiters or potential clients you need to include the words they search for in your profile’s headline, summary, work experience, and skill section.
For example, if you’re a programmer, you want to talk about your skills by using good keywords that highlight your overall experience. This includes listing all the programming languages you know — Java, Python, C++, and so on.
- Post content and build your authority
Present yourself as an expert in your industry by posting interesting and educational content. You can share a great article you’ve written or read, videos, or the latest news that you think will be beneficial to your connections.
LinkedIn has amazing new features that make creating content easy. You can now post stories, interactive polls, and reactions to other people’s content. These are great ways to engage with your network.
Do this regularly to have people actively engage with you and follow you. If you regularly post and share content, also message connections, and wish them congratulations or birthday messages, you will remain on their radar. To increase engagement and views on your profile, consider doing the following things:
- Post and share articles, videos, or stories.
- Tag other people in your posts
- Congratulate your connections in their new jobs
- Greet them and send them sincere birthday messages
- Send personalized messages when you want to connect with people you don’t know
- Endorse people you’ve worked with or currently working with
- Highlight your work and skills
Do you want to get endorsed more? Do you want to look your best professionally on LinkedIn? Then, start highlighting your work and your skills.
If you’ve any amazing projects you’ve recently done, show them off. If you’ve organized any important events, list them. Don’t be shy to highlight your achievements, LinkedIn is the best place to do that.
Listing your skills and updating them is also a great way to keep your LinkedIn Profile actively searchable. You can also make your skills section a lot more professional by getting endorsements from your connections. The best way to get endorsements is to also endorse your connections.
A profile with a lot of endorsements gets more views and makes a person more hireable. When adding skills, strive to list 40-50. This increases your chances to get matched for different roles in your industry.
- Don’t forget to include your licenses and certifications
If you have certifications that are important for the role or position you want to get, include them on your LinkedIn profile. Certifications demonstrate your deep knowledge and skills within the field.
Many people don’t know how to add licenses and certifications on LinkedIn, but it’s actually pretty easy. Simply, go to “View profile”, then navigate to “Licenses and certifications”. A window will pop up where you can click a plus icon. In the certification tab, simply add the name of the course you’ve attended. Add the organization field that issued the certification, the URL of the course, and then save.
- Give and Get Recommendations
Recommendations make your profile 10x better. They’re similar to reviews in the sense that they add social proof to your profile. They show people in LinkedIn that your coworkers, peers, and manager think highly of your skills.
Getting recommendations on LinkedIn is super easy. To get recommendations, think of all the people you’ve worked with professionally and have had positive interactions with. Contact them and ask for recommendations on your LinkedIn profile.
LinkedIn is undoubtedly one of the best platforms to reach professionals. Like other social media platforms, LinkedIn is a place to connect, share, and grow a community. It should also be used to find job opportunities, showcase skills, and join meaningful discussions. I hope the tips have given you valuable knowledge for setting up a great LinkedIn account.