Rugby – 1872 Cup, Edinburgh v Glasgow
A record crowd of 23,642 fans watched Edinburgh Rugby and Glasgow Warriors face-off at BT Murrayfield last season in the first leg of the world’s oldest inter-city rugby derby, and this year we’re hoping to make it even bigger.
Changes to the 2016/17 fixture schedule means the Cup will not take on a double-header format as previous years. The second-leg will take place at Scotstoun on the last day of the regular season (Saturday 6 May).
As previously announced, Crabbie’s will sponsor the 1872 Scottish Cup trophy for the 2016/17 season.
The alcoholic ginger beer brand will capitalise on a marketing campaign, including naming, pouring, sampling and hospitality rights and will use the partnership to support trade sales and brand visibility around key rugby occasions with consumers in the on and off trade.
““We’re looking forward to working with them in further bringing the match to life for a bumper crowd.”