Edinburgh Festival Fringe 2013 – REVIEW – Josh Widdicombe: Incidentally… ****.5

Josh Widdicombe: Incidentally…, Assembly George Square 9pm, until 15th Aug (except 7, 13), £13/12 (£12/11 concessions)

After numerous appearances on infamous panel shows such as Mock the Week and 8 Out Of 10 Cats, Josh’s profile has grown rapidly, with this performance proving just why he fills venues in the way he does.

An assortment of items on stage include a retro telephone and a pack of Swizzles Love Hearts, who must be delighted with the supposed increased sales – “If you have ever wanted to hear someone speak about Love Hearts for 10 minutes then let me tell you, your ship has f*****g come in!” declares Widdicombe. Seemingly average mementos of a time gone by are ridiculed by the talent, who still appears fresh and assured with his observations, including the insight he provides to his flatmate’s oddities.

[youtube https://www.youtube.com/watch?v=KnpBsQVs11M]

Conjuring brilliant material by conversing with whoever is fortunate (or unfortunate) enough to catch his eye, Widdicombe’s relaxed attitude make his retorts seem effortless, although he spent just a tad too much time straying from his own content for my liking.

Josh, ultimately, raised the roof, and he raised a genuine question during his routine – just what is the laughing cow of ‘The Laughing Cow’ cheese fame actually laughing at?